Preserving the brand’s voice

Focusing on one specific aspect of the source text greatly influences the the final product, depending if you focus on the meaning, tone, or the style of the document. Keeping the work as authentic as possible is vital for keeping up the brand’s identity, also known as a brand voice. This can be difficult when having to translate jokes, pop culture references, and the lingo of the target language.

Maximise your UX: How translation opens possibilities!

It is a common misconception that machine translation will replace the need for human translators. However, to ensure a positive UX, having a proper translation will allow for trust to build between client and company, and to appropriately adapt the UX to the target clients.

Spanish and how to reach international clients

Spanish is a widely used language, so localising your site to target those speakers will broaden the reach of your company. However, Spanish is also a varied language with multiple versions (e.g. Latin American Spanish vs Spain Spanish). So, considering the linguistic and cultural differences are important when targeting a language group. This is where a talented translator is helpful and this blog will help to guide you in the right direction for when you reach into the Spanish market.

Translation traps: Know them, Spot them, Avoid them

Homonyms, etymological similarities, loan/pseudo-anglicisms and non-verbal false friends are common translation traps that can be hard to spot for those beginning their linguistic careers or language learning journeys. Use this blog to your advantage and learn how to spot and avoid these easy mistakes.

Adapting your market to the Asian market

How to adapt your brand to the Asian market. The Asian market is bursting with potential, and many multinationals are taking deliberate steps to invest in it. To adapt your brand to the Asian market, you will have to hire the services of a localization company. Localization will help your brand breach the possible language divide and communicate its values in its own language and with respect to its culture. Different regions in Asia have different cultures, beliefs, and languages, so be sure to do detailed market research before venturing into any.